Corporate Adviser’s new digital strategy – and our last print issue
The 10th anniversary issue of Corporate Adviser, which should be reaching your desk today or tomorrow, takes a look back over the last decade of the workplace benefits sector – but we are also taking a very close look at the future.
Glancing over back issues of the magazine in preparing for this celebratory 10th anniversary coverage – to look at the last decade, click-2006/07, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 -it is striking to see both how different things were back in 2006 when we launched Corporate Adviser, and yet how many things seem exactly the same.
The growth of digital was as important a theme back then as it is now. Today web-based technology is not just transforming the world of benefits delivery – it is also driving fundamental changes in the way we all consume media. Back when we launched the iPhone did not exist, and Corporate Adviser went out as a monthly print-only magazine with no web presence whatsoever. Today the fastest and for many readers the most convenient way of consuming the content we generate is digitally, through tablets, smartphones and desktop, as well as through our events.
Our print magazine has, for the last decade, been key in helping Corporate Adviser build a community – a legacy to which the back issues in our 10th anniversary bears testimony. But like all brands, Corporate Adviser has to move with the time – which means that this will be our last print issue. Going forward the content that we feel so passionate about will be delivered across other channels – with a greater focus on digital, video and events.
We are not the first media brand to go digital-only, and we certainly won’t be the last. From our perspective it is about better deploying resources to maximise the extent of engaging content we can deliver to you, the readers. Producing a print publication is a resource-intensive exercise – freed from this we aim to deliver more content in a more timely fashion.
It is with some sadness that we bid farewell to Corporate Adviser in its printed magazine format – and we know that many of you will feel the same way. But be assured our commitment to quality, engaging, insightful content remains undimmed. We thank you for being part of the Corporate Adviser story over the last decade and look forward to doing so over the next.
John Greenwood, editor, Corporate Adviser