Murphy-Coles joins Earthmiles to spearhead workplace version

Earthmiles, the health and wellbeing app that offers users points for exercise that can be redeemed against healthy rewards, is launching a workplace version to support employers and employees.

The app, called Earthmiles@Work, will launch in April 2018, supported by Tobin Murphy-Coles, who has joined the business as co-founder and chief commercial officer.

The workplace version of the app will focus on four pillars of wellbeing; physical, mental, social and financial. Earthmiles says its AI engine will enable it to place relevant educational content in-front of the user and then reward them with points for engaging. Points will be able to be redeemed against healthy consumer products and potentially also against savings and insurance products curated to match their profile and activity.

For employers, Earthmiles@Work is a tool that aims to improve employee-wellbeing, increase employee engagement and build loyalty while tackling issues relating to absenteeism, presenteeism and stress in the workplace. It presents aggregated insights via an advanced analytics dashboard.

Murphy-Coles, who was the driving force behind the multi-award-winning Bigblue, which was developed at Lorica in 2012 and then bought by Aon in 2014, will drive the platform’s push into the workplace.

Earthmiles is in talks with UK businesses to conduct live trials of Earthmiles@Work ahead of the April launch. The firm will roll-out in the UK first, with global clients to be targeted from 2019.

Co-founder and chief executive officer of Earthmiles Megha Prakash says: “Building on the success and popularity of our consumer app, we have been looking at new markets where the Earthmiles concept can make a dramatic difference to people’s levels of wellbeing. Today we are spending more and more time at our desks working, and so it was a natural evolution for us to enter the workplace.”

“At the same time we also recognise that employers have some real challenges in ensuring the continued wellbeing of their staff across physical health, mental health and financial health. This becomes more and more difficult for HR teams as employees become increasingly remote from offices or as businesses begin to embrace the Gig Economy. We are delighted that Tobin has agreed to spearhead this exciting new direction for the firm.”

Murphy-Coles says: “I passionately believe that the workplace needs a product like this – both to mitigate the rising costs for businesses linked to the issues of poor wellbeing, such as absenteeism, but also for employees to be rewarded for being active with both body and mind. There have been other propositions that engage people who are fit and athletic in our workforce’s. Earthmiles is about encouraging the majority of us who just want to be active, eat well, sleep well and manage our stress”.