Friend for life

The only real differentiator between providers is in execution and delivery, says Andy Briggs, Friends Life’s new chief executive. John Greenwood finds out how he plans to achieve this


All about andy briggs

January 2007 Joined Lloyds Banking Group as Managing Director, Marketing and Distribution in Scottish Widows.
December 2008 CEO of Scottish Widows
February 2010 CEO of Lloyds Banking Group’s General Insurance businesses,
Previously spent 19 years at Prudential Group. culminating as CEO of the Retirement Income business

Married with two daughters aged 19 and 17, and two sons aged 3 and 1.
Enjoys rugby and golf