Aviva is to wrap buildings in six cities around with portraits of its clients as part of a global marketing campaign.
The buildings, in London, Paris, Warsaw, Singapore, Delhi and Mumbai, will be covered in images of Aviva customers.
Buildings such as London’s National Theatre, the giant sphere in La Défense, Paris and Warsaw’s Palace of Culture will feature in the You are the Big Picture‟ campaign which starts today. Members of the public are invited take part by uploading their photograph. Aviva will donate £1 for the first 250,000 that do so,
Aviva is also launching a new think tank, called the Future Prosperity Panel, in partnership with the Economist Intelligence Unit, which convenes for the first time in London today.
Amanda Mackenzie chief marketing officer at Aviva says: ”You are the Big Picture tells the stories of how we‟ve provided help and support to people when they needed it most.