Protection focused on price

Price is the main focus for business protection, according to research from Bright Grey. A recent poll found 85 per cent of advisers place business protection based on price, followed by 52 per cent who say product features are an important factor.

The next two most important factors that influence an adviser’s decision are service and product features. According to respondents these components are equally important, with just over half of all advisers evaluating providers’ propositions based on these key areas.