Aegon Asset Management to rebrand as Kames Capital

Aegon Asset Management is changing its name to Kames Capital to enhance its distinctive investment propositions and to support the growth of the business.

Aegon says it has decided to rebrand its UK asset management organisation to more clearly differentiate its specialist investment management offerings, such as its fixed income and UK equities fund range, as well as its multi-asset and property propositions, from its UK life business. The rebrand will take effect from September 1, 2011.
Kames Capital will be headed by Andrew Fleming and will continue to manage insured funds on behalf of Aegon UK, while extending its third party business.
The provider says Kames Capital was chosen ’because it is a bold, powerful name which reflects our Scottish heritage’. Kames is a village in Argyll and Bute, while a kame is a word of 19t th century Scots origin that means a ridge of gravel left by a retreating glacier. Lord Kames was an 18th century Scottish philosopher.
Aegon Asset Management chief executive Sarah Russell says: “The decision to rebrand our UK business reflects our desire to ensure alignment with the specific needs of all our customers. In distinguishing our UK investment management activities under the Kames Capital brand, we will highlight our capabilities for investors in the external market.”