Corporate websites are missing their target says new report

Corporate pension websites are being ignored by the overwhelming majority of staff, according to new research.

In research carried out for Johnson Fleming, only 12.3 per cent of employees had used their pension website and only 0.7 per cent felt that method of communication was the most beneficial to them.

A one-to-one meeting was felt to be the most effective method, being selected by 67.0 per cent of respondents. Group presentations were the next most popular, favoured by 31.2 per cent of respondents, followed by the employee handbook on 1.1 per cent.

Simon Fletcher (pictured above), co-founder of Johnson Fleming, says: “The results of our research firmly demonstrate the value employees place on being able to speak to a real person at the time they need to make decisions about their pension savings. Web-based communications do have their place, but our survey shows they don’t deliver the best ’bang for their buck’.”