Advisers offered free AE videos for 2016 staging wave

Screen Shot 2016-01-26 at 09.24.14Canada Life Group Insurance is offering advisers a free automatic enrolment (AE) video as marketing support to educate clients about the potential for benefits other than pension.

The video is targeted at smaller employers that are due to set up their workplace pensions. It explains what AE is, how the organisation can become compliant and the support offered by the adviser firm. The video also extends the AE pension discussion into additional benefits, specifically group life.

Canada Life will brand the video with an advisers company’s name, contact details and logo.

Canada Life Group Insurance sales director Dan Crook says: “The pensions market is soon to be flooded by employers who have never sought professional help before. This surge of new business entering the market in 2016 represents a huge opportunity for advisers who operate in the employee benefits space. We hope a conversation around cost effective Group Life benefits is a natural partner to the compulsory pensions work.”

Canada Life Group Insurance marketing director Paul Avis says: “Smaller advisers specifically may not have marketing departments or the budget to promote themselves against larger AE providers. In effect we have become an outsourced marketing department for any adviser seeking new corporate clients who wants to use AE as a catalyst for business growth.”