Canada Life targets micro AE market

Canada Life Group Insurance is launching a new sales team to target the sub-50 employee segment of the employers reaching their auto-enrolment staging date.

The dedicated team, which went live this month, will focus on the small and micro employer segment, and will focus on making linking automatic enrolment with group risk as simple as possible.

The insurer says it sees technology as a key facilitator in the programme, with 73 per cent of sub-50 employee cases written on its Class end-to-end administration and reporting system in 2013.

Sub-250 and sub-50 employers arrive at their staging dates in February 2014 and April 2015 respectively.

Canada Life Group Insurance sales director Jon Ford says: “We believe that automatic enrolment is a once in a business lifetime opportunity to grow the group risk market and so as a fully intermediated group insurer we need to provide additional support to our advisers in the small and micro employer segment. 

“We plan to further evolve our support to employers and intermediaries working in this segment over the next 12-24 months with a range of innovative programmes aimed at enhancing adviser understanding of the marketplace, the automatic enrolment opportunity and Class.

“With a new team of 10 people, retention of the Class Support Team and 2 new head office roles focused on the medium segment employers, we will make it easy to do business with us when talking group risk alongside pensions and automatic enrolment planning.”