ADVO buys payroll provider

Larry Bulmer, advo group, ADVO is buying Celerity Payroll Limited, a Newhaven based payroll & BACS Bureau, trading under the name of Payline, for an undisclosed sum.

Employee benefits consultant ADVO, is making the acquisition with the aim of establishing itself as a major new provider in online technology systems for benefit management and communication.

Payline delivers online payroll and auto-enrolment solutions to over 250 employers through their in-house HMRC licensed systems.

ADVO’s focus is the SME and smaller corporate market.

ADVO CEO Larry Bulmer says: “We see a perfect synergy between Payline and ADVO in culture and move to online technology. We believe many ADVO clients would like the reassurance of linking payroll with staff benefit management saving time and money. Our ADVO Online client portals allow SMEs and smaller corporates access to benefit provision and communication previously the preserve of large corporates”.

ADVO commercial director Colin Boxall says: “It is our aim to bring together finance and HR under one system allowing full reporting, management and staff communication across all sectors with essential business and staff services linked and supported by expert advisors. This will be completely new for UK businesses”.